Thursday, January 5, 2012

Scooter Braun

A very inspiring Artist Manager would definitely be Scott Samuel “Scooter Braun”. He wasn’t always a manager. He began his career promoting parties at Emory University and it began to attract celebrity performers such as Ludacris and Britney Spears. With the success of his parties, he later created his own party-promotion business. Later in 2003, Scooter Braun founded his own company Scooter Braun Projects. “SB Projects is a full-service entertainment and marketing company encompassing a wide range of ventures including Schoolboy Records, RBMG, SB Consulting, SB Management, and Sheba Publishing”. The company engages in music, film, various television, and consulting ventures within the entertainment industry. SB Projects imagine, create, execute, and deliver. They remain innovative when planning strategies to develop ideas. Scooter represents the most prominent artist Justin Bieber, who is signed to Raymond-Braun Media Group. This company is committed to working directly with each artist. They’re goal is to jointly build steps that will ensure long-lasting success. Justin Bieber is a great result. He was discovered in 2008 by Scooter Braun who arranged for him to meet with Usher in Atlanta, GA. Soon, Justin Bieber was signed to Raymond-Braun Media Group which is a join venture between Braun and Usher. Bieber has been on numerous television shows, have a lot of hit singles, performed for President Barack Obama and first lady Michelle Obama, and last year his first movie Never Say Never which grossed $30.3 million. Scooter Braun is a prime example of how hard work and dedication pays off. Instead of staying within the party-promotion business, he expanded himself into discovering a phenomenal artist. I’m sure his success will only continue to prosper from this point on.


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