What different sectors of the entertainment business do you work in?
Artist Development and Management
Event Management
Marketing & Promotions
Public Relations
Wow, you have a wide range of areas in this business. When did you first become an Artist Manager? Who are some artists that you work with?
I've become an Artist Manager in year 2000. Some artist I work with; Anduze, Milka, Just Real, Afterglow Radio, The Lighter Exchange, Emily Kopp, Beebs and Her Money Makers
I've heard of some of those artist. Why is negotiating important for your part in the industry?
Negotiation is very important. It is what puts this industry in motion. Every day deals are being made. A lot of people assume that negotiation is about money but true negotiation, especially for broke local acts, is the barter system of trade. Full Sail University is a perfect example of this. There are a lot of students who are looking to fill up their reel demo, art portfolio, or resume. A lot of my acts have taken advantage of that by providing them the opportunity to produce a video, create branding, develop album artwork, etc for them in trade.
Is there a time when you had to separate the people from the problem when negotiating deals?
I was taught a very important lesson once that you should not hire anyone you cannot fire. This means if you have your mother or best friend work for you and if it ever came down to it, could you fire them? Or be forced to just deal with it because you felt bad. Business is business and should never get personal. Always separate the two. Your business is your priority and along the way you will find the ones that are on board 100% and you will weed out the ones that aren't.
What other sectors of the entertainment business would you like to work in the future?
Producuing (i.e. Commercials, Films/Videos, etc)
Project/Operations Manager
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